With Chameleon's Google Analytics (GA) integration, you can analyze Chameleon tours alongside your other web data. To learn about GA visit our integration page

This integration enables GA to be a Data Destination -- you can send Chameleon data to GA. 

Setup

The GA integration can be enabled with a single click. Simply visit the Integrations section within the Chameleon Editor, select Google Analytics and then hit: "Connect to Google Analytics". 

This will automatically begin sending data to your Google Analytics account. This works by using the existing GA code on your website, and so data will only be sent on pages where the GA script is present and working. 

Usage

Chameleon will automatically send tour performance data, for each user, and you can view this within your GA account.

This includes the following events:

  • Started Tour (Chameleon)
  • Completed Tour (Chameleon)
  • Exited Tour (Chameleon)
  • Step Seen (Chameleon) -- by request, to avoid flooding you with events. 
  • Previewed Tour (Chameleon) -- for admins only

Event properties sent as part of these events include the Tour name, URL and others (e.g. Step number) where relevant. 

You can also see the data appearing as part of your Real-Time Events reporting:

This can be helpful to assess how users from different sources (e.g. advertising campaigns) are engaging with your tours, or the total number of tours seen or completed within a period.

Troubleshooting

Common troublshooting issues we encounter include:

  • Not seeing data in my GA account. This could happen if you are sending data to the wrong GA account - please check which GA account is installed on the pages you expect to see data from. To check this, contact whoever installed your GA script, or learn more from this GA article.

We're always looking to improve our integrations, so please do let us know if you have any ideas by sending us a message from the bottom right chat bubble! ↘️

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