Chameleon collects both the responses to your Microsurveys as well as the data associated with the performance of Microsurveys.
This data is accessible at the following places:
CSV download (from the dashboard)
Connected analytics integrations
API (read more here)
What data is collected?
Data includes events (e.g. Chameleon Microsurvey started sent every time a Microsurvey is seen by a user) and properties of events (e.g. button_text which contains the text of the button within a Microsurvey that was clicked by a user).
For full details of all Chameleon data collected by the different Chameleon Experiences, use our schema Google Sheet.
What are the reporting options?
Within the Chameleon Dashboard, you will see an overall Microsurveys reporting page that shows which Microsurveys have been created and provide an overview of your NPS Microsurvey that are live and collecting data.
You can click on any particular Microsurvey to see the specific reporting for that Microsurvey, including custom charts for the different Microsurvey types.
Can I use integrations for analyzing data?
As outlined above, all the Chameleon events are sent to connected integrations, and so you can leverage existing analytics tools to report on Chameleon Microsurvey data.
For example, you can select the Chameleon Completed Microsurvey event and group by the button_text to see how users have responded.
Here is an example of how to do that within Mixpanel:
If you have connected Chameleon via Segment, then Chameleon will act as a Source and send this data to Segment and onwards to any other connected integrations.
The Chameleon Slack integration allows you to send Microsurvey responses to a Slack channel. This can be great to more widely share responses and help your wider team passively hear from users.