Surveys are divided into types to enable more customized UX and analytics based on your use case.

Each Survey type will have its proprietary Feedback component, which is not available under other types. Therefore when creating a Survey the first decision is to choose your type, based on your goal.

What are the different Survey types?

Currently, Chameleon provides the following Survey types:

  • Net Promoter Score (NPS)
  • Customer Satisfaction (CSAT)
  • Customer Effort Score (CES)
  • One, Two, Three, Four or Five Option
  • Input

Net Promoter Score (NPS) Survey

Net Promoter Score is a registered survey methodology that aims to measure customer loyalty. The default question to evaluate this is: 

"How likely are you to recommend {Company} to a friend or colleague?"

Responses are gathered on a scale of 0 to 10, with the response helping calculate the NPS % score as follows: 

When creating an NPS Survey with Chameleon, you can adjust the wording of the question, the styling of the buttons, whether an additional action occurs upon submitting (e.g. redirecting to a different URL), where, when, and to whom the Survey shows, and the content of the Thank You message. 

Additional functionality available for NPS Surveys:

  • Ability to collect free form text feedback
  • Ability to change action upon submitting based on the response (Detractor vs. Passive vs. Promoter)
  • Ability to show NPS Surveys on a recurring time basis

Customer Satisfaction (CSAT) Survey

Customer Satisfaction score is a straightforward methodology that measures satisfaction with an interaction, feature, product, transaction etc. by asking "How satisfied are you with ____" and presenting corresponding response options. 

Using Chameleon you can alter the question copy to be specific about the feedback you care about, and use our 5 button response option:

Customer Effort Score (CES) Survey

Customer Effort Score (CES) surveys are a twist on the traditional Customer Satisfaction surveys, often more suited to teams looking to improve the user experience. 

In CES surveys, users rank their experience on a scale of Very Easy to Very Difficult. 

This is great for product teams, especially when delivered immediately after a specific user action or workflow because effort is an important component for adoption.

With Chameleon, you can adjust the response options between emojis, text, or numbers.  

Two, Three, Four, and Five Option Survey

A multi-button survey enables you to customize the text for each of the buttons and also trigger separate actions based on the user's response. 

One example relevant for product teams is the Product-Market Fit survey. If less than 40% of participants respond as Very disappointed to this survey, you have not found Product-Market fit.

👉 Learn more about leveraging Product-Market Fit surveys

Other use cases where these types of Surveys can be relevant include asking a user:

  • Whether they want to learn more about something (and consequently starting a Chameleon Tour, or not)
  • How they want to more information, e.g. reading an article or watching a video (and consequently opening a new tab or showing a Chameleon Tour with an embedded video)
  • If they want to opt-in to a beta / early release (and consequently marking this users profile in your system)
  • Whether something met their need (yes / no) and consequently offering more help
  • Whether they are willing to leave a review or rating on a comparison site
  • Whether they want the iOS or Android app link (to download)
  • What type of role they are (to help in persona development)
  • What their goal in using your product is (and consequently provide the most relevant user onboarding tour)

Input Survey

An Input Survey is meant to collect free-form text responses from your end-users; it allows your users to answer questions using their own words.

Some applications might be:

  • Design feedback: asking users for thoughts on a page or feature that's being considered for a redesign or improvement
  • Customer development: asking new users for their goals and motivations
  • Failure feedback: asking users why they didn't complete a workflow or take a key action, to help inform product improvements

While this is a powerful Survey type; the free-form nature of its responses might make it a bit more tricky to analyze and collect insights.

A few strategies involve using text analytics and word clouds. However, it's always a good idea to start by reading through some of the answers to get a general feel for what your users are saying, then, mapping a few categories and subcategories will likely help -- you can start with positive, neutral and negative.

Note: To help analyzing data, extracting it from Chameleon to your favorite analytics tool will definitely help; you can also download a .CSV file or export it to Google Drive.

Longer surveys or phone calls

If you'd like to collect more detailed feedback or response, including varying input options or logic based on responses, you can leverage Typeform, with Chameleon. 

If you'd like to schedule a call or meeting with a user (e.g. for product feedback or customer support or sales) you can do so from inside your product using our Calendly integration. 

By adding an action such as Launch Typeform or Calendly to a button within a Survey, you can show a Typeform or Calendly modal inside your product, directly from the Chameleon Survey, and let the user interact, without leaving your page.

To do this, select the button, and select the Additional Action, and configure accordingly: 


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