Surveys are divided into 'Types' to enable more customized UX and analytics based on your use case.

Each Type will have its proprietary 'Feedback component', which is not available under other Types. Therefore when creating a Survey the first decision is to choose your Type, based on your goal. 

Net Promoter Score (NPS): 

Net Promoter Score is a registered survey methodology that aims to measure customer loyalty. The default question to evaluate this is: 

"How likely are you to recommend {Company} to a friend or colleague?"

Responses are gathered on a scale of 0 to 10, with the response helping calculate the NPS % score as follows: 

When creating an NPS Survey with Chameleon, you can adjust the wording of the question, the styling of the buttons, whether an additional action occurs upon submitting (e.g. redirecting to a different URL), where, when and to whom the Survey shows, and the content of the Thank You message. 

Functionality coming soon for NPS

Soon we will be adding the following:

  • Ability to collect free form text feedback
  • Ability to change action upon submit based on the response (Detractor vs. Passive vs. Promoter)
  • Ability to show NPS Surveys on a recurring time basis

Customer Satisfaction (CSAT)

Customer Satisfaction score is a straightforward methodology that measures satisfaction with an interaction, feature, product, transaction etc. by asking "How satisfied are you with ____" and presenting corresponding response options. 

Using Chameleon you can alter the question copy to be specific about the feedback you care about, and use our 5 button response option:

Customer Effort Score (CES)

Customer Effort Score (CES) surveys are a twist on the traditional Customer Satisfaction surveys, often more suited to teams looking to improve the user experience. 

In CES surveys, users rank their experience on a scale of Very Easy to Very Difficult. 

This is great for product teams, especially when delivered immediately after a specific user action or workflow, because effort is an important component for adoption.

With Chameleon you can adjust the response options between emojis, text or numbers.  

Two, Three, Five Button

A multi-button survey enables you to customize the text for each of the buttons and also trigger separate actions based on the user's response. 

One example relevant for product teams is the Product-Market fit survey: 

Sean Ellis says: "If fewer than 40% of participants respond as "Very disappointed" then you have not found Product-Market fit." Read more here.

Other use cases where these types of Surveys can be relevant include asking a user:

  • Whether they want to learn more about something (and consequently starting a Chameleon Tour, or not)
  • How they want to more information, e.g. reading an article or watching a video (and consequently opening a new tab or showing a Chameleon Tour with an embedded video)
  • If they want to opt-in to a beta / early release (and consequently marking this users profile in your system)
  • Whether something met their need (yes / no) and consequently offering more help
  • Whether they are willing to leave a review or rating on a comparison site
  • Whether they want the iOS or Android app link (to download)
  • What type of role they are (to help in persona development)
  • What their goal in using your product is (and consequently provide the most relevant user onboarding tour)

Longer surveys or phone calls

If you'd like to collect more detailed feedback or response, including varying input options or logic based on responses, you can leverage Typeform, with Chameleon. 

If you'd like to schedule a call or meeting with a user (e.g. for product feedback or customer support or sales) you can do so from inside your product using our Calendly integration. 

By adding an action such as Launch Typeform or Calendly to a button within a Survey, you can show a Typeform or Calendly modal inside your product, directly from the Chameleon Survey, and let the user interact, without leaving your page.

To do this, select the button, and select the "Additional Action", and configure accordingly: 

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