Chameleon Microsurveys enable you to collect in-product feedback from your users, without requiring any additional coding or engineering time -- you can create on-brand Microsurveys, with custom questions, triggered at the right time to your target audience.
The different components of a MicroSurvey
Microsurveys can include up to three different steps:
Microsurvey step: question with button response.
Comments step (optional): step where a user can leave free-form text feedback; the question and placeholder text can be altered based on which button the user clicked in the Microsurvey step.
Thank you step (optional): thank you message that displays briefly.
You can easily add these steps from the sidebar or the topbar when editing your Microsurvey.
How to create a Microsurvey
To create a Microsurvey, you need to access the Microsurveys product from the Chameleon Builder (the star icon), where you'll see your list of existing Microsurveys and also the option to add a New Microsurvey. Upon clicking that, you'll be presented with the Microsurvey types that you can choose.
After clicking the Microsurveys icon, you'll see your list of existing Microsurveys and also the option to add a 'New Microsurvey'. Upon clicking that, you'll be presented with the Microsurvey 'Types' that you can choose.
Once you select your type, you'll be taken into the first Microsurvey step, where you can customize your copy, feedback component and design.
The default design for the Microsurvey will use the Account Styling that you have (and you can adjust this by clicking the Styling icon (paintbrush) at the bottom of the Chameleon Builder navigation bar.
We offer a defined set of Microsurvey types:
Net Promoter Score (NPS): with 0-10 feedback.
Customer Effort Score (CES): with options of emojis, 1-5 or Easy-Difficult choices
Customer Satisfaction (CSAT): with options of Very Dissatisfied to Very Satisfied choices
Two-option, Three-option, Four-option and Five-option: ability to customize two buttons and trigger independent actions (e.g. load a page, update data, start tour etc.) with each button
Input: ask a question and collect text responses
Each of these Microsurvey types offers different customization options (e.g. a CES Microsurvey has a choice of emojis, numbers, text, etc.) and reporting (e.g. an NPS Microsurvey requires a different analysis than a CSAT).
Data and Insights
User responses to Microsurveys along with analytics around the display and completion of Microsurveys will automatically be collected and available in the Chameleon dashboard, via API, via CSV download, and also directly to analytics integrations, incl. Slack.
You will also be able to use Microsurvey data to target Product Tours and Launchers, via an additional segmentation filter when creating a target audience. This can be powerful to connect user responses for other in-product experiences.