Chameleon's goal is to enable you to build, manage, and optimize your in-product experiences without code, to help create successful users. 

Tracking events in your product and directly correlating these with a Tour's success plays a big role in understanding the impact these in-product experiences play on your product success.

Use events to assess the success of your Tours

To measure the effectiveness of your Tour, you can use Tour completion metrics -- what proportion of users that started a Tour, that completed it, etc.

This is a good proxy to whether a user was engaged in the Tour. You can see this from the stats available in your Chameleon Dashboard -- you can also reach these by pressing the See performance button from the Chameleon Builder.

However, the true measure is whether they acted on what they saw in the Chameleon Tour. This will give you a more true picture of whether seeing a Tour led to increased engagement. 

Accordingly, you should build your Tours around very specific single goals. This will help you focus and more easily review effectiveness. We recommend many smaller Tours, each with its own specific objective (e.g. "take this action"), over long tours with a vague goal (e.g. "reducing churn"). 

You can evaluate this within your analytics platform, using Chameleon native integrations or API to send data about Tour engagement. You can then create a funnel that contains a Tour started or Tour completed event followed by the objective event of the tour. 

Tour conversion analytics

Once you have set a goal for a tour, you will be able to see data relative to the goal being shown in the Tour analytics report, accessed by clicking See performance in the Tour view from the Chameleon Builder.

This will show the percentage of all users that started the Tour and met your goal (as a baseline, although this includes those that saw a Tour). You will also be able to extract this data to a .CSV file or to your Google Drive.


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