Formatting and styling text

Explore the different options for formatting your Experience content

Chameleon Team avatar
Written by Chameleon Team
Updated over a week ago

With Chameleon, you can always deliver engaging and easy-to-digest messages. In any Experience you create, you have multiple options to format your Body and Title components, as well as Item names or descriptions from the Builder.


Availability & Usage

🔐 Available for all plans

📍 For engaging Tours, Tooltips, Microsurveys, Launchers

⚙️ Use from the Builder


Quick access


For each Body and Title component in the Builder, you'll have some useful options to format and customize your text. With each of these, you can:

  • set the alignment

  • make the text bold, italic, set different headers, or add hyperlinks

  • update the colors of the text and links

  • set the text size

👉 Learn more about customizing Titles in Launchers, which are slightly different to ensure they serve their purpose.

You can also format the text within your Experiences using Markdown - a simple code for styling your text. Use this to make your content engaging and to the point.

  • Bold: **text** 

  • Italic: *text* or _text_ 

  • Strikethrough: ~~text~~ 

  • Code word: `text`

  • Hyperlink: [text](link URL)

Extra line breaks are NOT collapsed as they would in traditional markdown.

  • Horizontal rule (line): *** (three asterisks) or ___ (three underscores) on its own line.

This generates a <hr> tag and remember you can use line breaks above and below for better spacing.

  • Header 1 (largest font size): # text 

  • Header 2 (second largest font size): ## text 

  • ...

  • Header 6 (smallest font size): ###### text 

  • Bulleted list: - text 

  • Numbered list: 1. text  

  • Second indent: leave a space before the dash or number

Ensure there is a return (line break) above the list start, and that there is space between the dash or number and text.

  • Left aligned: nothing -- this is the default

  • Right aligned: => text

  • Center aligned: =| text

Did you know? 🤓

Markdown was created in 2004 to provide greater readability and flexibility for text formatting. Many other products, such as Github, Slack, and Trello use a version of it too!


No doubt most of us are used to short-form communication, including emojis, which are a good way to show more personality. You can use emojis in your content to connect easier to your audience and deliver easier-to-digest information.

Chameleon supports emojis and we encourage you to use them to give your copy a special touch. To use emojis, you can use the built-in emoji selector that's available to you:

  • On Mac, press CTRL + CMD + Space.

  • On Windows, press Win + . or Win + ;.

From the Chrome browser, you can also access this selector by right-clicking the page and selecting the Emoji & Symbols option.

A good set of emojis can communicate the same message quicker, or in a more efficient way. Get creative with your copy and engage users with personality 😉

👉 Explore how you can use our AI assistant to improve the format and tone of your content in Chameleon


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